Restaurant Associates – Case study
In an increasingly competitive marketplace, Restaurant Associates or RA as they are known, was re-branding and needed a film to play on the home page of their website that made them stand out from the crowd. Our brief from Craig Thatcher at Frasers agency (now with Greenfisher) was to help them to deliver a corporate message to blue chip companies in an engaging way. It had to reflect their passion and excellence for providing food services in staff restaurants, delis and cafés. Also, it had to tell the inspiring brand story that Frasers had created to support the re-launch of the company.
As usual, this meant that we went back to basics, using our process to really get to the core of what they wanted to achieve. The first draft of the script was received with huge enthusiasm from both agency and client, allowing us to focus on adding value through meticulous planning before the shoot.
With a significant amount of variables we worked seamlessly and tirelessly across a single busy shoot day.
Nic Cornwall – Owner Little Big Fish Films
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