Genuinely, we don’t want to make a profit out of your challenges. Right now, as Coronavirus spreads, and many people are isolated or working from home, Video may well be the best way to communicate with colleagues, with customers or with other businesses, whether that’s through an edited video or a webcast.

We all have an obsession with length. All sorts of statistics demonstrate ideal lengths of films, with the perceived wisdom being keeping it 2 minutes or under. Now there is a lot of truth in that but it’s also a very cold way of looking at the films, so whilst it is absolutely a consideration we believe it shouldn’t be an obsession.

However much we’d like to think we nail it first edit there are always going to be times when things need to change. Most of them are simple but sometimes, particularly with narrative projects, it happens that things just don’t work as well as they could. Frankly, it’s part of the creative process.